CPC vs. PPC in Marketing: What’s the Difference?
I. Introduction Digital marketing is full of acronyms that can leave your head spinning, and two of the most common are CPC (Cost Per Click) and PPC (Pay Per Click) . They sound similar, right? But while they’re closely related, they actually play different roles in your marketing strategy. Let’s dive into what makes these two terms distinct, and why understanding both can help you get the most out of your advertising efforts. II. What is PPC (Pay Per Click)? Think of PPC as the big umbrella that covers various types of online advertising . When you run a PPC campaign, you’re essentially paying to have your ad shown, and you get charged each time someone clicks on it. Unlike organic search results, where you have to earn traffic, PPC Marketing Services lets you pay to get in front of your audience right away. PPC comes in many flavors: Search Ads: Those sponsored results you see at the top of Google when you search for something. Display Ads :...